What is digital marketing?

  • 6 min read

If you’re looking to grow your business and reach new customers, one of the best ways to achieve that is with help from digital marketing. Once you understand what digital marketing is all about, you will find it easier to implement it and generate more leads/customers for your business. But what is digital marketing, and how can it help? Let’s find out right away!

Understanding the concept of digital marketing

At its core, digital marketing is a combination of marketing efforts performed in the online world. That means leveraging the power of digital channels like email, websites, search engines and social media in order to capture customer attention. Once you understand what digital marketing means, you won’t have a problem connecting with people and generating more exposure for your business.

Main digital marketing categories

There are two main pillars of digital marketing, mainly offline and online marketing. The main seven categories of online marketing include search engine optimization, email marketing, affiliate marketing, PPC advertising, social media marketing, content marketing and search engine marketing. Each one of them is designed to connect with customers and provide you with as much exposure as possible. That being said, some of these can be completed free of charge, others need financial investments.

What is considered a digital marketing asset?

Everything in your company can be a digital marketing asset. Simply put, these are marketing tools that you can use to connect with customers and provide them with the best value and results on the market. Figuring out how digital marketing helps is important, but a lot of this has to do with the assets you use. Your website, logos, icons, video content, images, written content, reviews, social pages, or any online tools/products are all considered assets. Ideally, you want to use all of these to draw the attention of new leads and customers. Yes, all of them have the potential to boost your company’s profits, but that means you need a proper digital marketing campaign to grow your company adequately.

How does digital marketing work?

Digital marketing works in a very similar way to traditional marketing. Your main focus is to find ways to reach your customers, although in the case of digital marketing, you rely mostly on the internet. Since a vast majority of the world population is connected to the internet, it’s easier than ever to use digital marketing for generating leads and customers.

On top of that, most purchasing decisions begin online. People research products and their reviews online before they commit to any kind of purchase. That’s why it’s imperative to create a stellar online presence and showcase user reviews and testimonials online.

Who are you marketing to?

One of the crucial aspects to consider in the world of digital marketing is who you are marketing to. It might be to people from your local region, a certain country or a very specific niche. Understanding who you want to target for your digital marketing is crucial because it will increase your chances of bringing in new leads, and that alone can be very helpful and convenient in the long run.

Establishing buyer persons is important once you realize what digital marketing includes. This will be the starting point as you craft a powerful strategy. With that in mind, you can target individuals, small businesses or enterprises. You can also target people who need a certain product and which might reuse it again and again. Every product/service needs to have its own digital marketing strategy, and you have to adjust and modify that based on your needs. It’s important to take your time and study the market to see what you need, and the payoff alone can be among some of the best on the market.

What is the role of digital marketing to a company?

The main focus for digital marketing is to offer your business a way to boost its branding while also capturing new leads and customers. The digital world offers amazing, new opportunities in the form of social media, videos, email, live content and so on. These are all stellar methods you can use to bring in new leads and customers adequately. And yes, the payoff can be extremely impressive if everything is handled at the best possible level.

Can digital marketing work for all businesses?

Absolutely, as long as your business can have an online presence, it’s a very good idea to learn what digital marketing means and harness its benefits. Of course, implementing it might be different based on the company type and the audience it servers, but in the end you will get there. It doesn’t matter if you have a B2B or B2C company, you still need digital marketing in order to offer your customers the best experience and value. It’s definitely not a walk in the park, but the payoff can be extraordinary.

Is digital marketing expensive?

The digital marketing costs vary from one business to the other. You can focus only on digital marketing techniques that are free or relatively inexpensive. Or you can start paying for ads and in that case you are the one choosing how much you want to spend. One of the advantages of digital marketing is that you can easily promote your business for free and still obtain an amazing return on investment. As long as you pay attention to your digital marketing spending and don’t go overboard you will be fine.

In summary

Digital marketing offers you one of the best ways to promote your business and bring in extraordinary benefits in the long run. It helps you access new, creative tools to reach customers and bring in more leads to your business. Used adequately, digital marketing has the potential to increase your profits, enhance the power of your brand and provide you with a stellar return on investment. Many of these tasks can be automated too, which makes digital marketing a stellar way to promote your business. It’s important to create a digital marketing strategy right away, and once you do that, it will be easier to grow your business online!